Question 1

EFácio RP, Efacio, É Fácio... is it all the same company?

Accepted Answer

Yes. EFácio RP is the official name of Edilaine Fácio's public relations consultancy. You may also see it written as Efacio, Efacio RP, É Fácio RP, Éfácio RP, Éfacio RP, Éfáciorp, Edilaine Facio, Edilaine Fácio Relações Públicas, Relações Públicas Éfácio, or even combinations like "Efacio Edilaine Facio" or "Edilaine Facio Efacio RP" — same brand, same work, same delivery standard.

Question 2

What is the delivery timeline for your services?

Accepted Answer

It depends on what you hired, but no runaround: the LinkedIn package within 10 business days after the briefing meeting; RD Station automation between 15 and 30 business days, depending on the complexity of the flows; social media content with the plan delivered within 10 business days and weekly posts scheduled. I don't push deadlines around. I deliver what we agreed on, and I deliver it with quality.

Question 3

How long do I have to send my feedback on a deliverable?

Accepted Answer

You have up to 3 business days to review it and send your feedback back to me. That keeps the schedule on track and makes sure the content goes out while it's still fresh, without losing the timing of your communication. Past the deadline? The deliverable is considered approved and the project moves to the next stage.

Question 4

How many times can I request changes with no extra charge?

Accepted Answer

Up to two rounds of changes per deliverable, enough to get everything just right. After that, if you want to rework the concept or change the brief, we agree on a small additional fee. No 'endless edits' here: we work with a process, not on a loop.

Question 5

What are your working hours?

Accepted Answer

Monday to Friday, 11:30 AM to 7:30 PM. Alternating Saturdays.

Question 6

And the meetings, how do they work?

Accepted Answer

Meetings are always scheduled ahead of time and held on Google Meet. I usually run a monthly briefing meeting (to align topics and goals) and, when needed, occasional check-in calls. Average length: 30 to 45 minutes that keep them objective, productive, and free of endless presentations.

Question 7

How does signing the contract work?

Accepted Answer

All online, simple and fast. As soon as we settle the scope, you get a digital contract. Once you sign, that is it: your spot goes on the calendar and the clock starts. No printing, no notary recognition, no 1990s paperwork.

Question 8

And if I want something beyond the package?

Accepted Answer

No problem. EFácio RP works with optional add-on services that expand your package without complicating the contract: an additional email (copy plus automation), an additional Flow (setup plus copy), and extra support (monthly hours of analysis and adjustments). Everything is adjustable to your demand, with no hidden fees and no fine print.

Question 9

Why are your prices different from other professionals?

Accepted Answer

Because I don't sell 'posts' or 'texts'. I sell strategy, time, and predictable results: three things that save far more than they cost. My services are cumulative and evergreen: the content we create today keeps generating authority, visibility, and sales for you months from now. It's an investment, not an expense. Here the return is tangible: more leads, more authority, and more time for you to focus on what matters.

Question 10

Why do you only take up to 2 projects at a time?

Accepted Answer

Because focus creates depth. A limit on projects means more attention, more consistency, more quality. I would rather serve a few clients well than serve many halfway. Here the return is tangible: more leads, more authority, and more time for you to focus on what matters.

Question 11

And the results, what can I expect?

Accepted Answer

Results come with consistency, not with miracles. You will see change if you do your part: join the meetings, approve on time, and follow the plan. I work with continuous, personalized actions that strengthen your presence and build solid results, not empty promises. In short: I don't deliver miracles; I deliver real content, strategy, and the follow-through of someone who knows what she's doing.

Question 12

Edi, you are very direct in your writing. Doesn't that scare clients off?

Accepted Answer

Sometimes the obvious needs to be said clearly in order to avoid noise down the road. I would rather set expectations right at the start than promise the world and deliver a sliver of the moon. If you value transparency, clarity, and work done well, we are going to get along great. My style is simple: no fluff, no frills, with results.

Question 13

What do I really need to know?

Accepted Answer

Delivery: 10 to 30 business days. Feedback: up to 3 business days. Included revisions: 2 per deliverable. Hours: Monday to Friday, 11:30 AM to 7:30 PM, alternating Saturdays. Meetings: on Google Meet, scheduled in advance. Contract: signed digitally. Results: continuous and proportional to consistency. Working style: direct, transparent, and with no runaround.

Question 14

Is public relations worth it for professionals and small businesses?

Accepted Answer

It's worth it when the goal is to build reputation consistently, not just to land an isolated media appearance. People who only hire once they're already in a crisis tend to pay more and get less than those who treat communication as a continuous process.

Question 15

How do I know if a communications firm is trustworthy?

Accepted Answer

A trustworthy firm shows a real portfolio, proposes a diagnosis before selling a closed package, and doesn't promise guaranteed results, because no serious firm controls what the press decides to publish. A digital contract with a clear scope and defined timelines is also a sign of a professional operation.

Question 16

What does a press office actually do?

Accepted Answer

A press office builds the institutional narrative of a brand or professional and bridges the gap with media outlets, producing releases and content that sustain a qualified presence in the media. The work starts with positioning, not with sending out a release.

Question 17

What is digital marketing?

Accepted Answer

Digital marketing is the set of strategies used to attract, engage, and convert an audience through digital channels such as social media, email, websites, and search engines. It covers everything from content production to paid ads and automation.

Question 18

Are content marketing and digital marketing the same thing?

Accepted Answer

No. Content marketing is one part of digital marketing, focused on producing relevant material (articles, posts, newsletters) to attract and retain an audience, while digital marketing is the umbrella that also includes paid media, technical SEO, and automation.

Question 19

What is ghostwriting and how does hiring a ghostwriter work?

Accepted Answer

Ghostwriting is the production of texts, speeches, or content signed by someone else, keeping the voice and point of view of the person who hired it. Hiring usually involves briefing meetings to capture tone and argument before the writing begins.

Question 20

How does image crisis management work for executives and companies?

Accepted Answer

Image crisis management works with a communication plan prepared before the problem happens, defining the spokesperson, the key messages, and the response channels. Reacting without a plan tends to make the negative exposure worse.

Question 21

What is LinkedIn marketing and how does it work?

Accepted Answer

LinkedIn marketing is the strategy of using the network to build professional authority, nurture relationships, and attract business opportunities. It works through consistent publishing of original content, not through occasional posting.

Question 22

How do I build authority on LinkedIn as an executive or specialist?

Accepted Answer

Authority on LinkedIn is built with a defined editorial plan, a steady publishing rhythm, and writing aligned with the positioning the person wants to sustain in the market, not with bursts of activity followed by silence.

Question 23

Do I need a social media professional or can I do it myself?

Accepted Answer

You can do it yourself while the volume of content is low and occasional; a professional starts to make a difference when consistency or an editorial calendar is missing, or when social media is already a relevant channel for generating business opportunities. The real gain isn't posting more, it's posting with direction.

Question 24

What is AIO (AI Search Optimization) and why does it matter for people who use LinkedIn and a corporate blog?

Accepted Answer

AIO is the set of practices that helps generative AI tools, like ChatGPT and Perplexity, find, understand, and cite a brand's content as a source for their answers. It matters because part of the search for information is shifting from traditional Google to these tools, and technically well-structured content is what gets cited in them.

Question 25

How much does it cost to hire a press office or a content marketing consultancy?

Accepted Answer

Specialized consulting, handled directly by the person who does the work, usually runs between R$ 1,700 and R$ 3,500 per month; agencies with teams split by function charge from R$ 5,000 to R$ 15,000 per month. The price difference reflects structure, not necessarily quality.

Question 26

How do I choose a digital marketing or communications provider?

Accepted Answer

The first criterion is knowing who answers: a senior professional directly, or a team that rotates by project. Then check whether the work starts with a diagnosis or goes straight to execution, and whether there is continuous editorial consistency, not just scattered deliverables.

Question 27

Is hiring an independent marketing professional more advantageous than an agency?

Accepted Answer

It depends on what you are looking for: a senior independent professional usually offers direct service and editorial continuity at a lower cost; an agency offers the capacity to scale with a larger team. For those who want a consistent voice and a close relationship, a specialized independent professional tends to be more advantageous.

Question 28

What is marketing automation and is it worth it for small businesses?

Accepted Answer

Marketing automation is the use of tools (like RD Station) to send emails, nurture leads, and organize relationship flows without repeated manual work. It's worth it from the moment there is enough contact volume to justify a structured flow, not for someone who still has a small list and can reply one by one.

Questions that
always come up.

Maybe I am not the right professional for you.

We are going to work really well together.

Tell me your context.

Questions thatalways come up.

Maybe I am not the right professional for you.

We are going to work really well together.

Tell me your context.

Questions that
always come up.